Real Estate Postcard Marketing Tip: Double Your Efforts When Choosing Mailing Lists
You may think I’m exaggerating when I say this. But I assure you that I’m not. When you decide to mail your next postcard campaign for your real estate investing firm, consider this suggestion: give twice the effort to the mailing list as you do to your copy.
What? Have I just committed direct-mail heresy?
A basic direct marketing tenet every real estate investor should know is the 40/20/40 rule.
In fact, here’s a quick formula for success to keep in the back of your mind. It’s called the 40-40-20 principle of direct marketing. And it means that 40 percent of your efforts should be focused on selecting your mailing list. Another 40 percent of your should be directed to your offer. The remaining 20 percent of your time then can be spent on your copy, your text and the general design of your mailing. It’s a little known secret. But it’s a very effective little known secret.
But the real tricky part is in finding a good mailing list. The best thing to do according to experts is by using a list broker. But be sure you know what to ask your list provider in order to properly choose the mailing lists.
How do you go about selecting the right mailing list? Experts advise that you hire a mailing list provider. But in working with a broker, you also need to know what questions to ask, to help him process the list further.
Be a smart mailing list shopper and ask productive questions. How fresh is the data on the list? Where did the list originate? Or from which companies did the data broker acquire the list? Can duplicates be taken out from the list? In what form will the data be given to you?
Make sure to give him precise details such as the exact location of the customers you want in the list.
Know your intentions. This means know exactly what your mailing want to do. Is this a mailing to generate leads for you to follow up on? Or you are anticipating this campaign to produce some sales? It really does make a difference. And your list broker can help you do this.
So if you want to achieve marketing success, you must really work doubly hard. Follow these steps carefully so you’ll be able to find a good list for your real estate marketing campaign.