Video marketing has become massively popular with internet marketers in a short space of time. A year ago video marketing was relatively unheard of in the internet marketing world, now it is being used to make tonnes of sales.
The main reason it can make you so much money and build your list is because it is personal! It’s the next best thing to actually meeting your prospect face to face.
You HAVE to be yourself when you are making a video. Do not “act” by pretending to be somebody you’re not, this “act” will eventually drop and people will notice. Of course take pride in your appearance but if you normally wear casual clothes don’t shoot a video in a suit etc. People will warm to the fact that you are an actual human being with a genuine product/business opportuity rather than some robot spammer! Add personal stories so people can relate to you as well, they are more than likely in the position you were before you started Internet Marketing so want to hear your story; it will inspire them and they’ll want to hear more from you!
When I make my videos I try to picture the person I am sending my message across to, in my case I picture a person who is fed up of their corporate life so in many of my videos I mention how great it is to be able to work when and where I like through running my own internet business.
A really important thing to remember when on camera is to have presence, deliver your message with knowledge and power. People are looking for leaders, they want to look up to you so be confident and provide the viewer with great content about your business. This will make you look knowledgeable and give you authority which is a major factor in why people will buy from you.
Give somebody a call to action at the end of your video; this could point them in the direction of your website or contact details. If you have delivered a great video with a great message most people will want to get in contact or hear more from you so make it easy for them.
So the main things to consider when video marketing are: Be yourself, Connect with the viewer, Have authority/presence, Give good content and have a call to action and the end of your video so you can build you list.
If you do this people are more than likely to see you as a leader, they’ll then join your list and inevitably go into business or buy from you. This is simple but I see so many Internet Marketers out there that do not execute these techniques; make sure you do and you will build you list and make money online with video marketing.
This article came from the laptop of Jonathan Pitts, one of the highest rated and most influencial Internet Marketing Mentors around. He teaches people both the art of attraction marketing and the proven Internet Marketing techniques he has used to become a successful entrepreneur. His aim is to give real value to anyone that is considering joining the Internet Marketing industry so has created a Truth Report.